The Brief: The Guys at UK Seed Paper came to us to visually update their brand images from stock library content to visual content that would resonate with their customer types.

Eco-conscious consumers, along with Corporate Businesses looking to create branded materials like cards, flyers, or promotional items with a green twist.

The key message through the images was to emphasize themes of growth and renewal, showing the seed paper in use and the kinds of wildflowers that would grow from the seeds embedded in the paper.

• We focused on creating a neutral background with wildflowers, seeds, and a smattering of office and gardening accessories. We did this by creating different visual stories with props and accessories depending on the customer type and the intended printed example.

• Images were lit like a bright summer day, to create a very clear and distinct visual identity.

• Styling magic came from the very lovely Jess Van Ard day.

The final images shown below align with the client’s brand story, creating a consistent visual identity across the website, social media, and print materials.