We conducted a photoshoot for The Merchant Fox, focusing on their exquisite range of men's winter shirts. The shoot was meticulously planned to capture the essence of the brand's timeless style and high-quality craftsmanship.

Set against a flat-lay backdrop that blends vintage charm with modern elegance. The photoshoot aimed to reflect the sophisticated yet rugged appeal of The Merchant Fox's winter collection. Each shirt was carefully steamed, ironed and positioned to be uniform and consistent so as to fit in with their current website photography.

We utilised a variety of lighting techniques to enhance the rich textures and deep colours of the shirts, ensuring that every detail, from the intricate stitching to the luxurious fabrics, was vividly captured.