This curated set of images highlights the elegant yet simple design of The Merchant Fox's men's jumpers. Each photograph captures the fine craftsmanship and timeless appeal of these garments.

To achieve this in the flat-lay photography we focused on keeping the products uniform and consistent, by ironing, steaming and folding the garments prior the shoot. We then shot many detailed images to help capture the texture of the fabric and how it rolls and moves.

Images used for their B2B an B2C websites along with their other marketing channels.